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Case Study: Breathing Life Into an Empty Home

No stranger to the luxurious Manhattan lifestyle, our elderly seller initially reached out to us after seeing our success online in selling two other properties in her building. Unable to sell her own for quite some time due to the downturn of the market and not wanting to lose any value after renovating the place, she hired MEIER to create a customized plan for her lavish Plaza 400 co-op. Essentially rebranding the property itself, our marketing strategy included a direct mailing campaign, digital marketing initiative and a lot of one-to-one calls to brokers and prospective buyers in the market.

Since the seller already moved out all her furniture, potential buyers had a difficult time envisioning how they could turn the space into their own — that’s where we stepped in with our unique and proactive approach to dressing the home in its best light. Faced with the challenge of buyers overlooking the graciousness of the space, we digitally staged the apartment inside and out right down to the very planters on the outside balcony to showcase its brilliant capability. We showed buyers what their new home could look like instead of just telling them. The result? The property sold at $2.095 million.

(400 E. 56th St. – $2,095,000)

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